01XCITE
Experiential Marketing & Activations
Consumer-facing experiences that drive brand love and measurable engagement.
WBF
THINK BIG · XCITE EXPERIENCES · WIN
WBF
INTEGRATED MARKETING SOLUTIONS
WINBIGFAST
East Africa's first integrated experiential ecosystem. Three specialist agencies. One unified capability stack: strategy, activations, festivals, fabrication and flawless execution.
Think
Strategy & PR
Xcite
Experiential (Lead)
WIN
Lifestyle & Talent
SCROLL
THE WBF MODEL
We are not a supplier.
We are an experience agency.
Three specialist agencies acting as one, combining strategy, execution and production under a single coordinated structure.
01
Think
Strategy, Communications & PR
- Creative Strategy
- PR & Media Integration
- Digital Solutions
- Influencer Management
- Advocacy & Communications
- Event Technology & Ideation
02
Xcite
Experiential Marketing - Lead Agency
- Integrated Marketing
- Brand Experiences & Activations
- Fabrication & Rentals
- AV Solutions & Production
- Experiential Marketing
- Technical Production
03
WIN
Lifestyle, Entertainment & Talent
- Festival Design & Production
- Entertainment Curation
- Talent Sourcing & Booking
- Event Planning
- Hospitality Management
- Project Management
ONE COLLECTIVE CAPABILITY · ONE POINT OF ACCOUNTABILITY
WBF GROUPCOLLABORATIVE FORCE
Powered by a strategic delivery network
National scale deployment with specialist support at every stage of the project lifecycle.
WBF
GROUP
Adaptive Vision
MoSound
Film Studios
NRG Radio
Homeland Events
Vintage Concepts
Prestige Loos
CAPABILITIES
Nine specialisms.
One ecosystem.
From the first creative spark to post-event reporting; every capability you need, delivered through one accountable team.
02THINK
Strategy, Communications & PR
Brand strategy and narrative power that earns attention and trust.
03WIN
Lifestyle Events & Talent
Festivals, concerts and high-profile talent engagements.
04XCITE
Stage, Audio-Visual & Technical
Sound, lighting, LED, live broadcast and concert-grade production.
05ADAPTIVE VISION
Tentage, Furniture & Staging
Premium furnishing and structures for every occasion and scale.
06THINK
Event Technology & Digital
Digital registration, livestreaming and gamified experiences.
07THINK
Creative Ideation
Ideas rooted in brand objectives and real consumer behaviour.
08XCITE
Asset Fabrication
Branded booths, stages, exhibition stands and custom installations.
09WIN
Project Management & Talent Sourcing
Structured governance from planning to post-event.
SELECTED WORK
Experiences that move brands and consumers.
FESTIVALS
Tusker Oktobafest
EABL
BRAND ACTIVATIONS
Magical Kenya Open
Johnnie Walker
CONCERTS
Safaricom Jazz Festival
Safaricom
BRAND ACTIVATIONS
Guinness Sampling
Guinness
CORPORATE
EABL Town Halls
EABL
EXHIBITIONS
Qatar Airways Stand
Qatar Airways
BRAND ACTIVATIONS
Tecno Launch
Tecno
BRAND ACTIVATIONS
Boma Yangu Roadshow
Ministry of Housing
EXHIBITIONS
Stockholm Environment Institute
ICRAF
CONCERTS
Sean Paul Concert 2024
Who Said
WHY WBF
ONE GROUP. SEVEN ADVANTAGES. STRONGER RESULTS.
01
Integrated Expertise
Strategy, execution, production, fabrication, content, furniture and technical, under one structure.
02
Single Point of Accountability
Access multiple specialists through one coordinated delivery system.
03
Scalability
From premium intimate events to high-volume consumer activations.
04
Cost Efficiency
Reduced duplication, improved resource sharing, smarter budgets.
05
Faster Turnaround
Planning to execution moves faster with integrated capabilities.
06
Brand Consistency
One clear brand experience across all touchpoints.
07
Strong Operational Control
Clear timelines, approvals, checklists and quality control.
OUR PROCESS
A five-phase delivery system
01
Strategy & Planning
Understand objectives, define audience, develop concept, map journey, confirm scope and KPIs.
02
Design & Production
Creative direction, technical plans, asset design, fabrication and preparation.
03
Execution & Management
Deploy teams, manage suppliers, coordinate logistics, supervise production, monitor quality.
04
Content & Amplification
Capture photo and video, produce highlights, real-time social content, document moments.
05
Reporting & Evaluation
Compile data, capture feedback, report engagement, share visuals, provide learnings.
QUALITY CONTROL
QUALITY AT EVERY STEP
Consistent standards. Stronger results.
STEP 01
Pre-Production Meetings
STEP 02
Supplier Briefing Sessions
STEP 03
Site Inspections
STEP 04
Asset Quality Checks
STEP 05
Technical Rehearsals
STEP 06
Brand Compliance Checks
STEP 07
Event Day Supervision
STEP 08
Post-Event Evaluation
SUSTAINABILITY
BUILDING EXPERIENCES RESPONSIBLY
0%
Reusable assets target
0%
Local crew minimum
0%
Paper policy (digital-first)
Environmental
Reusable assets, carbon-conscious logistics, zero-waste activations, digital-first reporting.
Social
Talent welfare and fair pay, local crew minimums, inclusive ADA-compliant experiences.
Governance
Ethical procurement, single ESG accountability, data privacy compliance, quarterly scorecards.
OUR LEGACY
Trusted by East Africa's biggest brands
0+
Events Executed
0+
Brands Activated
0
Countries
0+
Years Combined
Tusker
Guinness
Johnnie Walker
Captain Morgan
Baileys
Smirnoff
Tecno
Nivea
Milo
Infinix
Sunlight
Itel
Shell
Safaricom
Qatar Airways
NRG Radio
Tusker
Guinness
Johnnie Walker
Captain Morgan
Baileys
Smirnoff
Tecno
Nivea
Milo
Infinix
Sunlight
Itel
Shell
Safaricom
Qatar Airways
NRG Radio
IMPACT
Numbers that tell the story
"
Tusker Oktobafest reached 50,000+ attendees across two seasons.
"
Guinness sampling drove a 200% engagement uplift across activation routes.
"
Magical Kenya Open delivered flawless premium talent management and hospitality at scale.
ENQUIRE
LET'S CREATE SOMETHING UNFORGETTABLE
FAQ
FAQ
What is experiential marketing?+
Experiential marketing creates immersive brand experiences that engage consumers face-to-face, from activations and sampling to festivals, driving deeper brand love and measurable engagement.
How much does it cost to deploy an event in Kenya?+
Costs vary by scope. WBF projects typically range from $10K for focused activations to $250K+ for large-scale festivals and integrated campaigns. We'll scope to your budget.
What services does WBF offer?+
Strategy & PR, brand activations, festival production, fabrication, AV & technical, tentage & furniture, event technology, talent sourcing and full project management, under one accountable team.
Who are the best event companies in East Africa?+
WBF Group is East Africa's first integrated experiential collective, uniting Think Communications, Xcite Experiential and WIN Group Agency with a national delivery network.
What is integrated event management?+
Integrated event management combines strategy, production, fabrication, technical and reporting under a single coordinated structure, eliminating handoff loss and accelerating delivery.